Pelotonia x VS&Co
Pelotonia is an organization of events, centered around a two-day bicycle ride in Columbus, Ohio. 100% of every dollar raised goes to cancer research at the Ohio State University Comprehensive Cancer Center – The James.
Throughout my career at L Brands / VS&Co, I have passionately worked to create artwork that not only is visually stunning but also drives rider and volunteer engagement in the business. Since 2012, I have been the primary designer responsible for the corporate jersey & supporting graphics.
Client
Pelotonia
Project
L Brands / VS&Co Pelotonia Campaigns
JERSEY DESIGNS
Over the past decade, I've worked to inject fresh ideas and innovative concepts into our corporate jersey designs. Our apparel not only highlights our commitment to the cause but also stands out in the Peloton.
MUSEUM EXPERIENCE
For the momentous 10th anniversary of Pelotonia, I spearheaded the creation of a captivating exhibit that told the inspiring story of our decade-long journey with the organization. This immersive display not only commemorated our unwavering commitment to the cause but also celebrated the incredible impact we've made over the years.