Victoria’s Secret & Co.
Throughout my extensive career at Victoria’s Secret & Co. (VS&Co), I have successfully taken on a diverse array of projects, spanning logo design, print production, mass email communication, large format design, video production/editing, website creation, apparel design and digital marketing. The following represents a selection of these initiatives from over the years.
Client
Victoria’s Secret & Co.
Project
Various
COMPANY LOGO
Harnessing the power of the original Victoria’s Secret Logo, I wanted to create a modern, elegant logo for the newly-formed parent company Victoria’s Secret & Co. upon separation from L Brands in 2021.
STYLE GUIDE
As part of our company identity, I also laid the foundation for our branding, a vital element in maintaining uniformity across our enterprise. This entailed upholding consistent standards in color, typefaces and styles.
COMPANY VALUES
As a new company, establishing our core values was paramount. I led the design rollout, creating unique and space-specific elements such as TV screens, email graphics, wall murals and framed prints. A special point of pride for me is the thoughtful translation of our four core values into multiple languages, enhancing the entryway to our distribution center. This not only promotes inclusion among our diverse workforce but also strongly reinforces our commitment to diversity and inclusion.
INVESTOR COLLATERAL
Keeping our investors updated and engaged at our annual Investor Day has been essential in effectively communicating the brand's transformation and growth strategies at VS&Co. The design of the deck and presentation plays a crucial role in ensuring investors stay informed, building confidence in the company's future direction, and encouraging continued support for its endeavors.
The entire 2023 presentation can be viewed here.
WEEKLY NEWSLETTER + INTRANET MODERATION/UPDATES
VS News Now, Victoria's Secret & Co.'s weekly newsletter, is a vital tool for associates, offering comprehensive updates on brand launches, products, internal developments, media coverage, and events. It fosters a sense of community and cohesion among the workforce while keeping them informed about the brand's evolution.
Additionally, I manage our company intranet site, ensuring it complements the newsletter and remains up-to-date, providing associates with a seamless resource for staying informed about company developments.